How Cluster22 works
From a single keyword to a published, SEO-structured website — here's every part of the platform, step by step. Use the tabs below to explore each tool.
Research
Enter a keyword or pillar URL. We analyze the live SERP.
Strategy
Get a pillar + cluster plan with gaps and link maps.
Generate
Write on-brand content for every heading in one pass.
Enrich
Add FAQs, images, and video to each page.
Export
Ship a themed, ready-to-publish website as a ZIP.
Turn one keyword into a content strategy
Cluster22 pulls the live top-20 Google results, scrapes the ranking pages, analyzes keyword density and gaps, then proposes a full pillar-and-cluster architecture you can build on.
Enter a keyword
Type a seed term like “orlando roofing,” or switch to From existing pillar to grow clusters around a page you already have.
We analyze the SERP
Top-20 results are fetched and scraped, with intent classification and competitor keyword density.
Review the strategy
You get a pillar page plus suggested cluster pages, each with its own keyword set, SEO metadata, and heading structure.
Save it as a project
Sign in to persist the strategy and move into the editor.
Generate on-brand content for every heading
Each page opens as an editable H1/H2/H3 outline. One click writes the full article in a single pass, so internal-link anchors are distributed correctly — and a voice preset keeps the tone consistent with your brand.
Open a page
From the project workspace, pick any pillar or cluster page to see its heading structure.
Pick a voice
Choose a preset — neutral, authoritative & warm, conversational, crisp, or empathetic — to steer the writing.
Inject content
Hit Inject Content and the whole article is written at once, hitting word-count and keyword targets per section.
Refine inline
Edit any paragraph by hand, or use AI edit to tweak a single section. Changes auto-save to your project.
Steer every prompt with your own instructions
Add custom guidelines that get appended to every H1, H2, and H3 content prompt — tone, facts about your business, calls to action, anything. Tick Prompt for entire project to save them once and auto-apply to all future pages and FAQs.
Open Prompted Injection
From a page's inject menu, choose the prompted (custom-instructions) option.
Write your guidelines
e.g. “Mention we've been in business for 20 years,” “avoid jargon,” “always include a subtle call to action.”
Make it project-wide (new)
Check Prompt for entire project to persist the instructions. They auto-apply to every future injected page and FAQ in this project.
Inject
Content is generated with your guidelines layered on top of the voice and anti-AI style rules.
• Mention we've been in business for 20 years
• Avoid technical jargon, write for homeowners
• Always include a subtle call to action
Add researched FAQs in one click
Cluster22 searches real user questions for the page's keyword, then writes concise, accurate answers — keyword-aware and ready to publish as an accordion.
Crawl for questions
On any page, click Crawl FAQs. We pull related questions from live search results.
Answers are generated
Five to seven Q&A pairs are written, each 2–3 sentences and tuned to the page's keywords.
Edit and reorder
Tweak any answer with AI edit, then save. Your project-wide injection prompt applies here too.
Generate images for your pages
A built-in text-to-image studio powered by fal.ai (FLUX 2 Pro & Nano-Banana 2). Describe what you need and generate on-brand visuals saved to your library.
Describe the image
Write a prompt, pick a model and aspect ratio.
Generate
Images render in seconds and are stored under your account.
Reuse anywhere
Drop the results into pages, hero sections, or exports.
Produce short videos with voiceover
A stateful pipeline turns a prompt into clips, generates a voiceover, and stitches everything with ffmpeg into a finished video — tracked through each stage so you can watch progress.
Describe the video
Provide the script or prompt and submit the job.
Watch the pipeline
Stages move from queued → clips → audio → composing → complete, with live status.
Download the result
Get the finished MP4 and thumbnail when composing completes.
Ship a themed website as a ZIP
The Website Builder assembles your pages into a complete, themed static site — home page, content pages, styling, and a README — packaged into a single download.
Add business details
Name, phone, service areas, and certifications populate the templates.
Pick a theme
Choose an industry theme — roofing, dental, legal, HVAC, and more — for colors and styling.
Export
Download a ZIP with index.html, each page, css/style.css, and a README — ready to host anywhere.
Ready to build your first cluster?
Start from a keyword and have a structured, written, ready-to-export site in minutes.
Coming soon — Cluster22 Pro: guided onboarding, team workspaces, and this guide as an interactive course.